Hi, I'm Morgan
I got into this the normal way — making videos on my own account, figuring out what held people's attention, getting a little obsessive about it. A brand asked me to make something for them, then another one did, and now I do it on both sides: creator strategy and content production for a telehealth company during the day, shooting for brands the rest of the time.
The brand-side job made me a much better creator. I've sat in the room where someone decides whether a video runs or dies. I know what makes a marketer nervous, what makes legal ask for a reshoot, and what makes someone say send this to the editor, we're testing it Monday.
Most of my work has been health and wellness — a category where you can't say much and still have to be convincing. Good training. But it isn't the ceiling, and the thing I'm actually good at travels.
The thing I'm good at isn't a category. It's sounding like a person while still hitting every beat the brand needs.
What you'll get from me
An honest read on the concept before we shoot it, not after. If it won't work, I'll say so.
What I won't do
Read a script that doesn't sound like me, or sell something I wouldn't actually use.
How I like to work
Send the brief and the guardrails, then let me bring you something you didn't ask for too.